PathPartner Technology Announces Audience Classification and Measurement Solution for Digital Signage and Retail Markets

Date: March 7, 2014

Author: PathPartnerTech

PathPartner Technology, a leading provider of embedded multimedia software services and solutions, demonstrates the Audience classification and measurement solution which classifies the audience in different classes based on gender and age using computer vision algorithms. These algorithms estimate age & gender for each individual viewer in the image captured by the camera and works in real-time on embedded platforms.
PathPartner has developed Face detection, Face tracking, Gender Detection and Age estimation vision algorithms for Audience Classification and Measurement solution.
Key features:
  • Provides total audience count for each class at any given point of time
  • Gender detection of each person
  • Age group classification for each person
  • Algorithms optimized for multiple embedded platforms based on ARM and DSP architectures
Target Applications/Markets
  • Audience profile for Digital Signage
  • Retail Analytics
  • Targeted Advertising
  • Vending machines with age verification camera
  • Security & Surveillance
PathPartner provides wide range of innovative Video Analytics & Vision Algorithms that are best suited for various real-world applications like video surveillance, automotive vision, industrial vision and retail.
For more information on this product, please visit:
For licensing of this solution, please reach out to sales(at)pathpartnertech(dot)com.
About PathPartner: PathPartner Technology based out of California, USA and Bangalore, India is focused on providing products and services for rich media devices. PathPartner Tech has rich experience in Technology, Engineering & Business practices focusing on audio/video/image codecs, Hardware designs, FPGA designs ,video analytics and vision, Imaging, system integration involving media centric devices. We offer system solutions and services for multimedia centric embedded devices.
For more information, please contact

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